7777b Privacy Policy

1. Introduction and Scope

This Privacy Policy ("Policy") is issued by 7777b ("7777b", "we", "us", "our") and applies to all personal data collected from users ("you", "your", "User") who access or use the 7777b website and associated services, including sports betting, live casino, slots, and specialty games (collectively, the "Platform"). This Policy is incorporated by reference into the 7777b Terms & Conditions and should be read alongside those Terms.

By registering an account or using the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and processing of your personal data as described herein. If you do not agree with any aspect of this Policy, you should not use the Platform.

7777b may update this Policy from time to time. Material changes will be notified to registered users via email or via a prominent notice on the Platform. Continued use of the Platform following notification of changes constitutes acceptance of the revised Policy. The "Last Updated" date at the top of this document indicates when the most recent revision was made.

2. Data We Collect

7777b collects the following categories of personal data:

• Registration Data: Full name, date of birth, nationality, residential address (including city — e.g., Karachi, Lahore, Islamabad, Rawalpindi, or Faisalabad), email address, and Pakistani mobile number provided at the time of account creation.
• Identity Verification (KYC) Data: Copies of government-issued identification documents (e.g., CNIC, passport), proof of address documents, and payment method ownership verification documents submitted in fulfilment of our Know Your Customer obligations.
• Financial Data: Transaction history including deposits, withdrawals, and wager records. Payment method identifiers (e.g., JazzCash mobile number, Easypaisa account reference, bank account details). Note: 7777b does not store full payment card numbers or PINs.
• Usage Data: IP address, device type and identifiers, operating system, browser type, session duration, pages visited, bet placement patterns, game history, and interaction logs generated during your use of the Platform.
• Communications Data: Records of correspondence between you and 7777b support staff, including live chat transcripts, email exchanges, and support ticket content.
• Responsible Gaming Data: Deposit limits, self-exclusion requests, session controls, and any self-assessment information you provide in connection with responsible gaming tools.
• Cookie and Tracking Data: Information collected through cookies, web beacons, pixel tags, and similar technologies as described in Section 7 of this Policy.

3. How We Use Your Data

7777b processes personal data for the following purposes and on the following legal bases:

• Account Management and Service Delivery: To create and maintain your account, process deposits and withdrawals, settle wagers, and deliver the full range of 7777b Platform services. (Legal basis: performance of contract.)
• Identity Verification and KYC: To verify your identity, confirm your age as 18 or above, and comply with anti-money laundering (AML) and counter-terrorism financing (CTF) obligations. (Legal basis: legal obligation.)
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent transactions, prohibited account activity, and unauthorised access. (Legal basis: legitimate interests.)
• Responsible Gaming: To administer deposit limits, self-exclusion requests, and other responsible gaming tools; to monitor for signs of problem gambling behaviour and take appropriate action. (Legal basis: legal obligation and legitimate interests.)
• Marketing Communications: To send you promotional offers, platform updates, and news relevant to your interests — only where you have consented to receive such communications. (Legal basis: consent. You may withdraw consent at any time.)
• Platform Improvement: To analyse usage patterns, conduct A/B testing, and improve the performance, features, and user experience of the 7777b Platform. (Legal basis: legitimate interests.)
• Legal Compliance: To fulfil reporting obligations to regulatory authorities, respond to lawful requests from law enforcement agencies, and maintain records required by applicable law. (Legal basis: legal obligation.)

4. Data Sharing and Disclosure

7777b does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your personal data with the following categories of recipients, in each case only to the extent necessary and subject to appropriate data protection safeguards:

• Payment Processors: JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, and cryptocurrency processing partners, to facilitate deposits and withdrawals in accordance with your instructions.
• Identity Verification Providers: Third-party KYC and AML compliance service providers engaged to assist with identity verification and fraud prevention.
• Technology Providers: Cloud infrastructure, hosting, content delivery, and platform analytics providers who process data on our behalf under data processing agreements.
• Game and Content Providers: Third-party game studios and live casino streaming providers whose products are integrated into the 7777b Platform may receive limited usage data necessary to deliver their services.
• Regulatory and Law Enforcement Authorities: Where required by law, court order, or binding request from a competent regulatory or law enforcement authority, 7777b may disclose personal data without prior notice to you.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of 7777b's business assets, personal data may be transferred as part of the transaction. Affected users will be notified in advance where practicable.

5. Data Retention

7777b retains personal data for as long as your account remains active and for a period thereafter as required to fulfil the purposes described in this Policy or to comply with legal obligations. Specific retention periods applicable to 7777b include:

• KYC and identity verification records: retained for a minimum of five (5) years following account closure, or longer where required by AML regulations.
• Financial transaction records: retained for a minimum of five (5) years following the date of the transaction.
• Communications and support records: retained for a minimum of two (2) years following the resolution of the relevant interaction.
• Responsible gaming records, including self-exclusion agreements: retained for the duration of the exclusion period and for a minimum of two (2) years following expiry.
• Usage and analytics data: retained in aggregated or anonymised form indefinitely after the relevant session data is purged.

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in accordance with our internal data disposal procedures.

6. Your Data Rights

Subject to applicable law, you have the following rights in relation to your personal data held by 7777b:

• Right of Access: You may request a copy of the personal data we hold about you.
• Right of Rectification: You may request correction of inaccurate or incomplete personal data.
• Right of Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal obligations to retain certain records.
• Right to Restrict Processing: You may request that we restrict the processing of your personal data in certain circumstances.
• Right to Data Portability: Where technically feasible, you may request that your personal data be provided in a structured, machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to Object: You may object to processing carried out on the basis of legitimate interests, subject to 7777b's overriding legitimate grounds.

To exercise any of the above rights, contact 7777b support. We will respond to verified requests within a reasonable timeframe. Note that the exercise of certain rights may require us to close your account where continued data processing is necessary for the performance of our contractual obligations to you.

7. Cookies and Tracking Technologies

7777b uses cookies, web beacons, pixel tags, and similar tracking technologies to operate and improve the Platform. The categories of cookies used include:

• Strictly Necessary Cookies: Required for the Platform to function. These include session authentication cookies that keep you logged in to your 7777b account. They cannot be disabled without impacting Platform functionality.
• Performance and Analytics Cookies: Used to collect aggregated information about how users navigate the Platform — which pages are visited, how long sessions last, and where errors occur — to help 7777b improve platform performance.
• Functional Cookies: Used to remember your preferences, such as display language and responsible gaming settings, to personalise your Platform experience.

You can manage or disable non-essential cookies through your browser settings. Please note that disabling certain cookies may impair your ability to use some features of the 7777b Platform.

8. Security Measures

7777b implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include Transport Layer Security (TLS) encryption for all data transmitted between your device and the Platform, access controls restricting personal data access to authorised personnel only, regular security assessments and penetration testing, and secure data storage practices for both active account data and archived records.

While 7777b takes reasonable precautions to protect your data, no system is completely secure. You are responsible for maintaining the confidentiality of your account credentials and for logging out of your 7777b account on shared devices.

9. Children's Privacy

The 7777b Platform is strictly for adults aged 18 and above. 7777b does not knowingly collect personal data from individuals under the age of 18. If we become aware that a user under the age of 18 has registered an account or provided personal data, we will immediately close the account, void any associated wagers, and delete the personal data. If you believe a minor has accessed the Platform, please notify us immediately via the support channel.

10. Contact and Complaints

For data access requests, questions about this Privacy Policy, or to raise a complaint regarding how 7777b handles your personal data, please contact our support team. The support contact address is: [email protected] (plain text — not a clickable link). We are committed to resolving privacy concerns promptly and fairly.